SteelOrbis Spring 2021 Conference & 84th IREPAS Meeting

14 March 2021 / Online



Alexander Gordienko

International Sales Manager / Celsa Group

Alexander Gordienko was born in Russia. He graduated in economics and management from N. Novgorod University. After his graduation, he worked in banking in Russia and the UK. In 1999, he joined Stemcor. In 2009, he began working at Celsa Group where he currently continues his career as international sales manager.

Murat Cebecioglu

Export Manager / ICDAS

Murat Cebecioglu has a business degree from New York Institute of Technology. After his graduation, he worked at multinational companies like Gillette and Allied Domecq. Since 2007, he has worked for Turkish steelmaker ICDAS in different commercial roles. He has served as export manager at ICDAS since 2009.

Jens Björkman

Head of Ferrous / Stena Metal International

Jens Björkman is the head of ferrous sales at the Stena Metal International, the sales arm of the Stena Metal Group of companies, board member at Irepas since 2015 and chair of the raw material committee. Björkman holds an MBA from Gothenburg School of Business and Law.

F.D Baysal

President & CEO / Seba Group of Companies

Dogan Baysal established the US subsidiary of SEBA in Houston, Texas, in 1982 and has been actively serving as president and CEO of the SEBA Group of Companies ever since. During this time, he pioneered the importation of various steel products, including rebar, structural bars, wire rope and HSS tubing, from Turkey. During the 1990s, he added imports of pipe and flat steel products from Turkey, Spain, Romania, South Korea, Venezuela, the Czech Republic and Poland. In the 2000s, he continued with China and Russia as one of the reliable sources for SEBA. Today, SEBA delivers steel products for the construction and energy industries coast to coast in the US from Miami to Los Angeles and New York to Houston, and also around the world. Before working at SEBA, he was regional marketing manager at Fugro McClelland (formerly Fugro Gulf, Inc.), today the largest geotechnical engineering service company in the world. He graduated with a B.S. in Civil Engineering from Bogazici University, Istanbul, in 1977 and with an M.S. in Civil Engineering from Louisiana State University, Baton Rouge, in 1979. Mr. Baysal is currently a board member of the American Institute for International Steel (AIIS) and of IREPAS. He is active in the Houston community. He has served as chair of Houston Mayor's International Trade & Development Council. He is now honorary chairman of the Turkish American Association of Business (TAAB) and a board member of the American Turkish Association (ATA) in Houston.

Wilhelm Alff

Director / Duferco Deutschland GmbH

Between 1978 and 1981, Wilhelm Alff served his apprenticeship at Ferrostaal AG, Essen, and was approved as a businessman in wholesale and foreign trade management at the Chamber of Commerce Essen, Germany. Later, he worked as an administrator at Ferrostaal AG, Essen in the long product department, international. After 1991, he worked as director and deputy department leader at Ferrostaal AG, Essen, also in the long product department, international, for a total of seven years. In 1998, he continued at Ferrostaal AG, Essen as managing director and head of long product department, international, until 2006. Then he became managing director at SteelGate, Düsseldorf, serving from 2007 to 2008. From the end of 2008 to 2014, he worked as director at Stemcor AG Zug, as managing director at Stemcor Baustahl, Düsseldorf, and as director at Stemcor London responsible for long products Europe. Since 2015, he has continued his career at Duferco Deutschland GmbH, Ratingen as director. He has been married since 1993 and has two daughters. His hobbies are skiing, sports (gym), cycling, music, reading and traveling.

Speaking Opportunities

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